diff --git a/Makefile b/Makefile
index 4773dfc59..0cc046778 100644
--- a/Makefile
+++ b/Makefile
@@ -41,7 +41,7 @@ export UNIWORXDB_OPTS ?= -cf
 export PROD ?= false
 
 ifneq ($(PROD),true)
-  export --DEVELOPMENT=--flag=uniworx:dev
+  export --DEVELOPMENT=--flag uniworx:dev
 endif
 
 export DATE := $(shell date +'%Y-%m-%dT%H-%M-%S')
@@ -192,9 +192,9 @@ lint-%: --act ;
 	echo "$(PORTS)" | sed 's/ /\n/g' > $${CONTAINER_FILE} ; \
 	$(MAKE) -- --$* CONTAINER_FILE=$${CONTAINER_FILE} CONTAINER_IDENT=$${CONTAINER_IDENT}
 
-.PHONY: image-rebuild_%
-# HELP(image-rebuild_{backend,frontend,database,memcached,minio}): force-rebuild the stated docker image
-image-rebuild_%:
+.PHONY: rebuild-%
+# HELP(rebuild-{backend,frontend,database,memcached,minio}): force-rebuild the stated docker image
+rebuild-%:
 	$(MAKE) -- --image-build SERVICE=$* NO_CACHE=--no-cache
 --image-build:
 ifeq "$(CONTAINER_CMD)" "localhost/fradrive/$(SERVICE)"
@@ -237,10 +237,23 @@ endif
 	fi
 
 # HELP(start-backend): start yesod-devel instance
---start-backend:
-	DEV_PORT_HTTP=`cat $(CONTAINER_FILE) | grep 'DEV_PORT_HTTP=' | sed 's/DEV_PORT_HTTP=//'`; \
-	DEV_PORT_HTTPS=`cat $(CONTAINER_FILE) | grep 'DEV_PORT_HTTPS=' | sed 's/DEV_PORT_HTTPS=//'`; \
-	stack $(STACK_CORES) exec -- yesod devel -p "$${DEV_PORT_HTTP}" -q "$${DEV_PORT_HTTPS}"
+--start-backend: --compile-backend
+	export DEV_PORT_HTTP=`cat $(CONTAINER_FILE) | grep 'DEV_PORT_HTTP=' | sed 's/DEV_PORT_HTTP=//'`; \
+	export DEV_PORT_HTTPS=`cat $(CONTAINER_FILE) | grep 'DEV_PORT_HTTPS=' | sed 's/DEV_PORT_HTTPS=//'`; \
+	export HOST=`hostname -s` ; \
+	export DETAILED_LOGGING=$${DETAILED_LOGGING:-true} ; \
+	export LOG_ALL=$${LOG_ALL:-false} ; \
+	export LOGLEVEL=$${LOGLEVEL:-info} ; \
+	export DUMMY_LOGIN=$${DUMMY_LOGIN:-true} ; \
+	export SERVER_SESSION_ACID_FALLBACK=$${SERVER_SESSION_ACID_FALLBACK:-true} ; \
+	export SERVER_SESSION_COOKIES_SECURE=$${SERVER_SESSION_COOKIES_SECURE:-false} ; \
+	export COOKIES_SECURE=$${COOKIES_SECURE:-false} ; \
+	export ALLOW_DEPRECATED=$${ALLOW_DEPRECATED:-true} ; \
+	export ENCRYPT_ERRORS=$${ENCRYPT_ERRORS:-false} ; \
+	export RIBBON=$${RIBBON:-$${HOST:-localhost}} ; \
+	export APPROOT=$${APPROOT:-http://localhost:$${DEV_PORT_HTTP}} ; \
+	export AVSPASS=$${AVSPASS:-nopasswordset} ; \
+	stack $(STACK_CORES) exec --local-bin-path $$(pwd)/bin -- yesod devel -p "$${DEV_PORT_HTTP}" -q "$${DEV_PORT_HTTPS}"
 # HELP(compile-backend): compile backend binaries
 --compile-backend:
 	stack build $(STACK_CORES) --fast --profile --library-profiling --executable-profiling --flag uniworx:-library-only $(--DEVELOPMENT) --local-bin-path $$(pwd)/bin