diff --git a/Makefile b/Makefile
index 0bc995caa..0cc046778 100644
--- a/Makefile
+++ b/Makefile
@@ -192,9 +192,9 @@ lint-%: --act ;
 	echo "$(PORTS)" | sed 's/ /\n/g' > $${CONTAINER_FILE} ; \
 	$(MAKE) -- --$* CONTAINER_FILE=$${CONTAINER_FILE} CONTAINER_IDENT=$${CONTAINER_IDENT}
 
-.PHONY: image-rebuild_%
-# HELP(image-rebuild_{backend,frontend,database,memcached,minio}): force-rebuild the stated docker image
-image-rebuild_%:
+.PHONY: rebuild-%
+# HELP(rebuild-{backend,frontend,database,memcached,minio}): force-rebuild the stated docker image
+rebuild-%:
 	$(MAKE) -- --image-build SERVICE=$* NO_CACHE=--no-cache
 --image-build:
 ifeq "$(CONTAINER_CMD)" "localhost/fradrive/$(SERVICE)"