diff --git a/azure-pipelines.yaml b/azure-pipelines.yaml
index 3cef9df9c..bae95fe6c 100644
--- a/azure-pipelines.yaml
+++ b/azure-pipelines.yaml
@@ -4,6 +4,10 @@
 
 pool: 'Prod Private Agent Pool'
 
+variables:
+  FRADRIVE_IMAGE_UPSTREAM: devfra.azurecr.io/de.fraport.fradrive.build
+  IMAGE_LATEST_RETAG_BRANCH: 'refs/head/master'
+
 jobs:
 - job: FrontendImage
   container:
@@ -33,7 +37,8 @@ jobs:
           --build-arg NPM_CUSTOM_REGISTRY=https://pkgs.dev.azure.com/fraport/_packaging/packages/npm/registry/ \
           --build-arg MOUNT_DIR=$(Build.Repository.LocalPath) \
           --build-arg PROJECT_DIR=/fradrive \
-          --tag devfra.azurecr.io/de.fraport.fradrive.build/frontend:$(Build.BuildNumber) \
+          --build-arg IN_CI=true \
+          --tag ${{FRADRIVE_IMAGE_UPSTREAM}}/frontend:$(Build.BuildNumber) \
           .
     - task: Bash@3
       displayName: Push frontend image