diff --git a/Makefile b/Makefile
index 96179af19..1e5506091 100644
--- a/Makefile
+++ b/Makefile
@@ -27,6 +27,8 @@ export DEVELOP
 export CONTAINER_FILE
 export CONTAINER_FILE_CONTENT
 
+export PROD ?= false
+
 # HELP HEADER START
 # To see the definition of all available targets, take a look into the Makefile.
 # Targets starting with '--' are not meant to be directly called.
@@ -169,20 +171,7 @@ well-known: static;
 ##### BACKEND TARGETS #####
 
 .PHONY: %-backend
-%-backend: FRADRIVE_SERVICE=backend
-%-backend: --image-build --containerized---%-dev-backend;
-
-.PHONY: %-prod-backend
-%-prod-backend: FRADRIVE_SERVICE=backend
-%-prod-backend: --image-build --containerized---%-prod-backend;
-
---%-dev-backend: FRADRIVE_SERVICE=backend
---%-dev-backend: stackopts=--flag uniworx:dev
---%-dev-backend: --image-build --containerized---%-backend;
-
---%-prod-backend: FRADRIVE_SERVICE=backend
---%-prod-backend: stackopts=--flag uniworx:-dev
---%-prod-backend: --image-build --containerized-%-backend;
+%-backend: --image-build --containerized-%-backend;
 
 # TODO: to be deprecated by start-%
 .PHONY: serve-backend