diff --git a/Makefile b/Makefile
index 7145adc25..53c076b9a 100644
--- a/Makefile
+++ b/Makefile
@@ -36,6 +36,11 @@ release:
 	git commit -m "chore(release): ${VERSION}"
 	git push
 
+.PHONY: %-shell
+%-shell:
+	@echo "TODO: build specified container, run it and drop into bash"
+	exit 1
+
 ##### GENERAL TARGETS #####
 ###########################