diff --git a/Makefile b/Makefile
index d0369e8e2..4c05d413a 100644
--- a/Makefile
+++ b/Makefile
@@ -417,6 +417,9 @@ log-%:
 
 # TODO: move targets below to better location
 
+# Some convenience aliases:
+hoogle: start-hoogle
+
 .PHONY: i18n-check
 # HELP: check internationalization
 i18n-check: --image-run---i18n-check